Natural Products Consulting Institute

Bob Burke

As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Sixth Edition, The Sales Manager’s Handbook and Staking out Space on the Supermarket Shelf. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

Clients: Have had the privilege of working with and learning from exciting companies such as: Annie’s Homegrown, Oregon Chai, Snyder’s of Hanover, UNFI, No Pudge!, Kraft Foods, Bayer Consumer Care Division, ConAgra, Kellogg’s, General Mills, Stacy’s Pita Chips, Kettle Cuisine, Small Planet Foods, New Hope Natural Media, Bushes Beans, Equal Exchange, Nantucket Offshore/Stirrings, Immaculate Baking, Dr. Bronner’s Magic Soaps, Dancing Deer Bakery, The Natural Dentist, Rice Select, EcoFish, PMO Wildwood, S.C. Johnson, Blake’s All Natural Foods, Megafood/BioSan, Mighty Leaf Tea, Lesser Evil Snack Co., Theo Chocolate, The Jane Goodall Institute, Kashi, Project 7, Vermont Butter and Cheese, Yoghund, Bord Bia, American Halal, Orgain, Turtle Island, the W.K. Kellogg Foundation, Bausch + Lomb, Boehringer Ingleheim, Harbar LLC, Rhino Foods, Popcorn Indiana, Stonehouse 27, The ProBar, Hail Merry, 479 Popcorn, Heel USA, Nature’s Path, Pfizer, E & A Industries, Dave’s Gourmet, Via Sana, Sopexa USA, Mavea and others.

He currently serves as an outside director for EcoFish, Nutrabella, American Halal, Orgain and FoodState Inc. He serves on the advisory boards of Galaxy Nutritional Foods, Theo Chocolate, and Runa LLC. He is a former director of Stonyfield Farm, Equal Exchange, Stirrings LLC, Pulmuone-Wildwood and the NASFT – National Association for the Specialty Food Trade. He is the C0-Chair of the NASFT’s Natural and Organic Council. He also serves on the Editorial Advisory Board of Nutrition Business Journal. He is also on the board of directors of the Boy’s and Girl’s Club of Lawrence, Massachusetts.

Bob was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine.

He has been qualified as an expert witness in federal court on the subject of the sales and marketing of natural, organic and specialty products.

Bob has delivered presentations, seminars and moderated panels at leading trade shows and conferences such as Natural Products Expo East & West, The NASFT’s Winter and Summer Fancy Food Shows, OTA’s “All Things Organic Trade Show and Conference”, Natural Products Europe in London, Bord Bia in Dublin, Canadian Consulates in Boston and Chicago, Kosherfest in New York, The Soyfoods Conference, Agrifood Trade Services in Nova Scotia, Saskatoon and Quebec, the CHFA Expo East in Toronto, BevNet Live in New York and L.A., the Global Access Advisors conference in Melbourne, Australia, the National Health Store Conference in London, and has been a featured trainer and speaker at Management Venture Institute forums. He is also a presenter and panelist at the Stonyfield Entrepreneurial Institute Boot Camp. He authored the NASFT’s White Paper on Trade Promotion.

He also runs full day seminars and networking events on “Becoming a more Effective Sales Manager in the Natural and Specialty Channel” and “Financing your Natural and Specialty Products Company.”

Bob lives in Andover, MA with his wife, Kathy and four children: Conor, Caitlin, Devin and Rory.